Product Launch Campaign
Coordinated multi-channel launch driving press coverage across 15+ publications and 2.1M impressions in the first 30 days.
2.1M
Impressions in 30 Days
6 weeks
Timeline
15
Deliverables
The Challenge
A B2B SaaS company was launching a new enterprise product into a crowded market. They had no media relationships, no launch playbook, and a 6-week window to make an impact before their competitor's annual conference.
Our Approach
We crafted a launch narrative that positioned the product as a category disruptor, not just another feature release. Built a media kit, pitched 40+ journalists, coordinated embargo timing, and ran a parallel social campaign with founder-led thought leadership content.
The Results
2.1M impressions in 30 days. Coverage in 15+ publications including two tier-one outlets. The launch generated a 340% spike in demo requests and directly influenced three enterprise deals in the pipeline.
“We went from invisible to everywhere in 30 days. The launch exceeded every metric we set — and we set aggressive ones.”
David Park
Head of Product, Apex Systems
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