Content Strategy & Growth
Built a content engine from scratch — editorial calendar, creator partnerships, and distribution strategy that drove massive organic growth.
84k
New Monthly Readers
4 months
Timeline
8
Deliverables
The Challenge
The brand had a great product but zero content presence. Their social channels were dormant, their blog was empty, and they were spending heavily on paid ads with diminishing returns.
Our Approach
We built a full content system: editorial calendar, creator partnership program, SEO-optimized blog strategy, and a social-first distribution playbook. Hired and trained an in-house content coordinator to maintain the engine long-term.
The Results
84k new monthly readers within 4 months. Organic traffic surpassed paid as the primary acquisition channel. Content CAC dropped 62% compared to their previous paid-only approach.
“They built us a content machine that runs itself. Four months in and organic is now our top channel. We should have done this years ago.”
Marcus Webb
Founder, Velo Lifestyle
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